Sic Transit Cycles
Sic Transit Cycles, a local high-end cycling store, wanted to start their own line of apparel with 2 unique, brand-based patterns. I spear-headed this project under Oliver Uberti, creating two patterns that appear on Sic Transit's line of bike kits (cycling outfits), caps, socks, and water bottles. Their clients are dedicated cyclists with active lifestyles so creating a graphic pattern suited for athletes was imperative.
90% of the water bottles the store sells now are their own Sic Transit brand.
The bike kits and caps are currently in production, and will be available for purchase in October.
The owner of Sic Transit Cycles, Mike, said his favorite memory cycling was one where he was biking through corn fields and suddenly hundreds of butterflies flew up from the field.
The curving recurring rows of corn and ornate butterfly wings lead me into looking for sources of biomimicry. I was inspired from micro to macro scale looking at corn cross-sections, butterfly scales, tree rings, crop circles, and weather patterns.
Every culture has unique patterns and colors of their textiles. I looked at textiles from India, Japan, Sweden, the U.S.S.R, and North Africa for insight into how to create engaging patterns that were both graphic and able to tile.
Ready to start sketching, I knew there would need to be structure in the patterns to ensure a strong graphic nature and easy reproduction. I created different types of grids made of circles and triangles to sketch from.
I mocked up the sketches digitally as well as created some more. Patterns that looked promising I continued to iterate. The pattern below started as "STC" but turned into "Sic Transit" as I iterated and got feedback from Oliver.
Oliver and I pitched 6 refined patterns to Mike who chose "Sic Streets", the blue text pattern as the main pattern for the shop, and "Wild City" the multi-color block pattern, for additional apparel. Both patterns were inspired by cityscapes and sprawling streets.
To finish up the project, I implemented sporty color palettes and pattern placements. With Mike's seal of approval, I mocked up the kits in the templates for the manufacturers.